Recently, deepfake technology has been making headlines as it becomes more sophisticated and widely used. One of the latest instances of deepfakes causing controversy is the use of Oprah Winfrey and Nigella Lawson’s likeness in influencer ‘manifestation’ ads.

These ads, which are targeted at individuals looking to improve their lives through positive thinking and manifestation, feature Oprah and Nigella endorsing products and services that claim to help users achieve their goals. However, the problem lies in the fact that these women never actually endorsed these products.

Deepfake technology allows for the seamless manipulation of video and audio to create realistic-looking content that is not actually real. In this case, the faces and voices of Oprah and Nigella have been digitally altered to make it seem like they are promoting these products.

This deceptive practice not only raises ethical concerns but also undermines the credibility of these influencers. It blurs the line between reality and fiction, leaving viewers confused about what is true and what is not.

As deepfake technology continues to advance, it is important for consumers to be vigilant and question the authenticity of the content they are consuming. It is also crucial for platforms and advertisers to take a stand against the misuse of this technology and protect the integrity of their messaging.

Ultimately, the use of Oprah and Nigella’s deepfaked images in influencer ‘manifestation’ ads serves as a reminder of the potential dangers of manipulated media and the importance of maintaining transparency and honesty in advertising.